Day 4: Identifying my audience
I followed the guide into Matt’s blog to read about the intrensic value of blogging. He’s the guy who started the whole WordPress movement.
Blogging is harder than it used to be. We’ve gotten better at counting and worse at paying attention to what really counts….
The antidote I’ve found for this is to write for only two people. First, write for yourself, both your present self whose thinking will be clarified by distilling an idea through writing and editing, and your future self who will be able to look back on these words and be reminded of the context in which they were written.
Second, write for a single person who you have in mind as the perfect person to read what you write, almost like a letter, even if they never will, or a person who you’re sure will read it because of a connection you have to them (hi Mom!).
Basically, my own takeaway is to write for yourself and your ideal reader and then leave it be. So many people get obsessed over Re-Tweets, Likes and Shares without caring about starting a dialogue.